About Diva Choice
I am Tricia Blake, founder and creative force behind Diva Choice.
Before I started this business I worked as a Travel Agent. Then tragedy struck my family. My three older brothers and my father all passed away within a close proximity of each other. In 2002 my first brother passed, then my father six months later. In 2008 my second sibling passed, and my third six months after that. Half of my family and support system had gone, and for months afterwards friends noticed I was becoming very agitated and depressed.
During that difficult time, a friend suggested I take regular long hot baths to reduce my stress levels. It seemed like a simplistic idea to a big problem, but I followed the advice, adding candles and bath salts, slowing down, reconnecting with myself. I immediately felt better and stronger. I used it as a way to come back to who I was.
As my grief began to heal, I started to study the way we move as women. We are busy being mothers, building careers, dealing with the rigours of life, and we hardly take the time to de-stress and really feel ourselves. But once we feel good, everything around us falls into place. That insight became the foundation of Diva Choice.
Then life sent another season I did not expect. I developed alopecia. At the same time, one of the people closest to me was going through cancer treatment and losing her hair. Two of us, walking a hard road together, both still wanting to feel like ourselves. Still wanting to walk into a room and feel like a Diva.
The headdresses grew from that season. Not as a product line. As a lifeline. They brought back confidence when confidence felt very far away. They brought back glamour. And they gave us both something that hair loss can quietly steal: the feeling of being seen and celebrated.
That experience changed the direction of the brand in a way I will always be grateful for. Today the Diva Choice Headdress collection is one of its most meaningful chapters, created for women navigating alopecia, chemotherapy, menopause-related hair thinning or simply wanting to protect and celebrate their natural hair. While other brands offer comfort, Diva Choice offers glamour. Because no matter what your hair is doing, you are still a Diva.
Alongside the headdresses, Diva Choice has grown into a full collection of handcrafted jewellery, crystal pieces, statement necklaces, cowrie shell bags, African-inspired accessories and made-to-order T-shirts. Drawing inspiration from African heritage, symbolism, spirituality and modern elegance, every piece is thoughtfully designed and made by hand. No mass production. No trends for the sake of trends. Just meaningful pieces made to be treasured.
Many customers come to Diva Choice looking for something they cannot find on the high street. A statement piece for a wedding, a milestone birthday, Carnival, a photoshoot or simply to express who they are. Others arrive looking for a headdress that makes them feel beautiful on a day when beautiful feels hard to reach. Diva Choice meets all of them.
We trade online at divachoice.co.uk and in person at pop-up events, festivals and markets across London. Over the years we have shown at Westfield Stratford, Carlton Street Euston, Oxford Street and Black Marketplace UK. We have hosted events at the Park Plaza Hotel Westminster and taken part in major fashion events including Fuze Bristol. The brand has been featured in national publications including the Daily Mail, The Sun, Daily Star, The Express and Metro.
In May 2026, award-winning singer Beverley Knight visited our stall at Black Marketplace UK, chose a ring from the collection and spent real time with the trader community. Moments like that one fill my cup.
Diva Choice continues to grow while staying true to its roots: handmade, heartfelt and unapologetically for the woman who knows exactly what she wants.
Because every Diva deserves a choice.
Tricia Blake
Founder, Diva Choice